GRAPHIC DESIGN PROJECTS

WEB DESIGN PROJECTS

WEBSITE DESIGN

Welcome to The Heart Academy, a cutting-edge training resource providing high-resolution educational material on the intricate structural architecture of the heart in both health and disease. Crafted by Dr. Andrew Cook, the visionary founder of www.cardiacmorphology.com and a luminary at UCL’s Institute of Cardiovascular Science.

The challenge was twofold – create an impactful logo and a website hosting over 200 training videos, encapsulating academic rigor and visual interest. The result is a bold, clear, and academic identity that seamlessly blends scholarly depth with visual intrigue.
Balancing simplicity and intriguing design was paramount. The objective: avoid being too trendy for traditional users while maintaining a visually interesting and informative platform suited to the academic nature of The Heart Academy.

The color palette played a crucial role. Blues exuded professionalism, reds conveyed the essence of the subject matter, and clean white backgrounds provided clarity. Unique separators disrupted traditional lines, contributing to a visually dynamic and contemporary layout.

This project stands as a testament to the art of creating a scholarly digital space that’s both engaging and informative.

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