As the lead visual designer in a global central campaign team, my role transcends creating visuals – it’s about shaping the creative vision and concepts for our marketing partnerships. I serve as a steward for the Amazon brands we support, advocating for partners and their customers. My focus is on crafting customer-driven creative that not only represents Amazon at its best but also drives the intended customer action.
For two impactful years, I stood on the dynamic frontlines of the Amazon Fuse team. At its core, Amazon Fuse’s mission is to bring the benefits of Prime membership to customers through strategic partnerships. Leveraging partners’ channels, both above-the-line (ATL) and below-the-line (BTL), we co-promote their products alongside Prime offerings. In countries without Prime, Prime Video becomes the Amazon service of choice.
My responsibilities extend to ensuring creative efficiencies through scalable design solutions, including templates and resources for local tailoring. My support spans the entire customer journey – from Go-To-Market (GTM) strategies to engagement and transition phases. This involves collaboration with the Field Marketing team, the Field Lifecycle teams, and managing standard monthly engagement mechanisms like the partner newsletter.
As the lead owner, I am committed to ensuring that all brand guidelines, from Prime-3P guidelines to the Partner Marketing Guide (PMG), are not only updated but also crystal clear for our partners.
My work extends to supporting B2B and internal design needs, contributing to Amazon Fuse’s growth by onboarding new partners, engaging existing ones, and keeping internal teams well-informed. This multifaceted effort includes crafting pitch decks, curating the Fuse weekly and monthly marketing newsletters, and much more.