GRAPHIC DESIGN
In a strategic move to rebrand its Kioneo stores, Poralu Group entrusted me with crafting a revised catalogue and a brand-new website.
Guided by a clear vision, both the catalogue and website harmonize seamlessly with Poralu Group’s main brand color – a vibrant orange that demands more prominence. This deliberate choice aims to reinforce brand identity, creating a visual experience resonating with the essence of Kioneo.
Adding an extra layer of identity, the brand’s fingerprint became a crucial feature in the design narrative. This distinctive element not only contributes to visual richness but also serves as a symbolic connection to the unique offerings of Kioneo.
With an expanded offering since the last catalogue, the challenge was clear – to strike a balance between showcasing diverse products and maintaining a clean, uncluttered design. The solution lay in incorporating subtle graphic design elements, favoring solid, intuitive, and easy-to-read page layouts. This approach allows for a seamless blend of product visuals and essential information, offering a user-friendly experience.
