WEBSITE DESIGN
In a rapidly evolving digital landscape, Poralu Group entrusted me with the task of breathing new life into their online identity, marking six years since the launch of their previous website.
The challenge was crystal clear: develop a more user-friendly website catering seamlessly to users on both desktop and mobile devices. My mission was to enhance accessibility, making information easily available while ensuring a visually engaging experience.
The design strategy had a dual focus – simplicity and depth. The website needed to be a haven of user-friendliness while conveying the sophistication of Poralu Group’s bespoke products. Introducing a handwriting font added a touch of personalized elegance to achieve this balance.
The challenge was crystal clear: develop a more user-friendly website catering seamlessly to users on both desktop and mobile devices. My mission was to enhance accessibility, making information easily available while ensuring a visually engaging experience.
The design strategy had a dual focus – simplicity and depth. The website needed to be a haven of user-friendliness while conveying the sophistication of Poralu Group’s bespoke products. Introducing a handwriting font added a touch of personalized elegance to achieve this balance.
In the role of orchestrator, I led the entire creative process, from wireframing to UX design and the final visual aesthetic. The Poralu Group website was conceived with complete creative freedom, allowing each element to harmonize in a symphony of design brilliance.